Getting a product, site, or brand in front of as many of the right people as possible is the essence of effective digital marketing. It involves strategically utilizing various online channels and techniques to maximize visibility and engagement among target audiences.

Thorough market research helps identify who these “right people” are – the demographics, interests, behaviors, and preferences that align with the offering. With this understanding, digital marketers craft compelling messages and content tailored to resonate with these specific groups.